B Corp Certification Blog - Cultivating Capital

10 Surprising Areas Missed in Small Business Sustainability Programs

It’s not always easy to define when a company is being “green” or “sustainable,” is it? I often talk to businesses that are doing really well in one area, usually energy efficiency. They have solar panels and LED lights, which…

8 Great Ways to Increase Employee Engagement in Sustainability

What can you learn from the CEO of a leading company committed to sustainability about engaging employees? Quite a bit, actually! Paul Polman, CEO of Unilever, co-wrote a great article published in the Fall 2016 issue of the Stanford Social…

What is Sustainability? (And How It Gives You a Competitive Edge)

When was the last time that you used a rotary phone? It’s probably been at least a decade, if not longer, for most of us (and don’t even bother to ask the Millenials). They’re relics of the past, replaced by…

An Innovative Approach to the Effective Reuse of Electronic Waste

The best part of the work that I do is meeting awesome business owners and professionals who are doing really great work. In this ongoing series, I share some of these stories to provide real-life examples of sustainability in action.…

Greening Offices: 25 Tips to Get You Started

Let me share with you something I’ve learned over the years: Most people want to do the right thing with their businesses. They want their business to be green. They want it to be sustainable. They want it to align…

How SchoolFoodies Delivers Healthy School Lunches – Sustainably

The best part of the work that I do is getting to meet awesome business owners and professionals who are doing really great work. In this ongoing series, I’ll be sharing some of these stories to provide real-life examples of…

The Small Business Guide to Sustainable Business Practices

Could you use some help in implementing sustainable business practices for your company? If you’re like most busy professionals, the answer is yes! Sustainability is a vast – and rapidly evolving – field. Fortunately, there are best practices that have…

The Benefits of a Community Service Policy For Your Business

When it comes to the triple bottom line and sustainability, many companies begin by looking at their environmental impact. However, in their focus on reducing waste and conserving energy – both important components of environmental stewardship – they often overlook…

9 Useful Sustainability Videos to Share with Your Team

Quite a few of the businesses that I work with run into a challenge when they’re getting started with their sustainability programs: How do they educate employees around sustainability? Some are just starting to form a green team, while others are organizing “lunch…

The B Corp Handbook: A Review

I remember first hearing about B Corps back in 2008, just a year after the first B Corps were certified. At the time, the concept intrigued me but I didn’t quite understand what it was all about. Once I grasped…

Top 10 benefits of green business certification

Top 10 Best Benefits of Green Business Certification

Business professionals who invest in sustainability and pursue Green Business Certification in California recognize something important: Running a business that is aligned with their values, operates efficiently, and can differentiate from its competitors just makes good business sense. This is…

10 Years as a Green Business: One Business’s Story

The best part of my work in sustainability for small businesses is that I get to meet awesome business owners and professionals who are doing really great work. In this ongoing series, I’ll be sharing some of these stories to…