B Corp Certification Blog - Cultivating Capital

How to Become a B Corp: A Complete Guide for Purpose-Driven Businesses (2025)

When I get asked about how to become a B Corp, I consider that the answer is not as simple as it seems. Becoming a B Corp is about transforming how you do business, not about checking off boxes. While…

The New B Corp Standards: What You Need to Know

Back in 2020, I remember reading an intriguing email from B Lab. They had sent out a survey to B Corps asking if they should embark upon a significant undertaking: creating new B Corp standards that shifted away from a…

Beyond the Minimum: Understanding B Lab’s New Fair Work Requirements

Living wages have emerged as one of the most transformative – and challenging – aspects of B Lab’s new standards. As companies prepare for these changes, many are wondering: what exactly will be required, and how can we get there?…

What it Means to be a B Corp: Magnitude of Change

Company: Magnitude of ChangeHeadquarters: Las Vegas, NevadaIndustry: Advertising & market researchFinal B Corp Score: 90.2 Magnitude of Change was founded to create positive and meaningful change as the first marketing platform and media execution partner built to support governmental organizations and…

B Corp Certification for Agencies

Should your agency get certified as a B Corp? That’s a question that may be on your mind as you hear more and more about B Corps. Yet what are the benefits? What happens after you become a B Corp?…

What it Means to be a B Corp: Rosso Coffee Roasters

Company: Rosso Coffee RoastersHeadquarters: Alberta, Canada Industry: Food productsFinal B Corp Score: 80.9 Rosso Coffee Roasters’ priority is to deliver a world-class journey through specialty coffee. Founded in 2007 in Calgary, Alberta, Canada, they have grown from a single cafe into…

What it Means to be a B Corp: Wanderwell

Company: WanderwellHeadquarters: Oregon, United StatesIndustry: Other insurance servicesFinal B Corp Score: 91.3 Wanderwell is a travel insurance company committed to guiding travelers toward comprehensive, yet cost-effective plans, giving you peace of mind on your adventures. They have been a Certified B…

What it Means to be a B Corp: Barretto-Co.

Company: Barretto-Co.Headquarters: California, United StatesIndustry: Advertising and Market researchFinal B Corp Score: 101.9 Barretto-Co. is a creative agency of forward-looking futurists on a mission to create unforgettable experiences impacting positive change. They crave collaboration and partnership with like-minded clients who share…

What it Means to be a B Corp: Trouvaille Consultants

Company: Trouvaille ConsultantsHeadquarters: Colorado, United StatesIndustry: Management Consultant – For-profitsFinal B Corp Score: 92.3 Headquartered in Steamboat Springs, Colorado, Trouvaille Consultants is more than just a consulting firm; they’re your partners in growth. Their mission is to create a more…

Preparing for the New Performance Standards

After 15 years, the B Corp Certification standards that have been in place since the first B Corps were founded in 2007 are getting a massive overhaul. The latest draft of the standards was recently released by B Lab, after…

What it Means to be a B Corp: GreenGear Supply Co.

Company: GreenGear Supply Co.Headquarters: New York, United StatesIndustry: Sports GoodsFinal B Corp Score: 92.9 GreenGear Supply Co. is dedicated to advancing sustainability in a practical and equitable manner. They believe in promoting sustainable practices without putting the burden on the end-consumer.…

What it Means to be a B Corp: Narrative Food

Company: Narrative FoodHeadquarters: Maine, United StatesIndustry: Food ProductsFinal B Corp Score: 113.8 Narrative Food is an award-winning Certified B Corp and member of 1% for the Planet, founded in 2010. Always on the lookout for mindfully crafted small-batch foods, they also…